Concept Of Push Notifications
Notifications as the name suggests are forced messages that are sent
out from apps that are already installed on mobile devices. These
notifications alert the users and wake up the screen (whether it is
on or locked)
to make them aware of the messages they got. These are enormously
used on all the smartphones to share and update information with the
users even when they are not active on that application.
push notifications are used to make users apprised of different day
to day activities like:
get news & sports scores right on their devices even after the
screen is locked.
to get several utility messages such as weather, traffic and
snow fall reports on time.
flight change and connectivity information.
Implementation of Push Notifications By App Publishers:
the context of app publishing or
push notifications are the direct mediums to communicate with app
users. An added advantage of push notifications is these don’t get
in spams or buried in the inbox. Rather, due to their instant wake up
feature, these maximize the chances of getting increased
click-through rates for the associated app. App publishers who have
adopted this technique can also remind users to use the app through
promotional push notifications. Moreover, app marketers are now
implementing this strategy to drive actions. For instance:
- To get improved user experience
or offers promotion to boost sales
general audience into paid customers
CTA, drive customers to another platform
push notifications were introduced to make users aware of important
information. But now, these have become a crucial source of app
marketing for marketers. Even, app developers keep this on priority
and include it to their web
& mobile app development strategy.
They also use it to publicize their apps among new users. There are
various advantages of push
when it comes to providing app publishing benefits to app marketers.
The Significance Of Push Notifications
way to attract users
is no doubt that push notifications are the fastest mode of
communication as these appear on users’ screens within a second.
Attracting new users and converting them into leads is not so easy.
But with push notifications, you don’t need to force your visitors
rather, they only need to opt-in for push notifications for your app.
There is no need to input personal information which users are
worried about. It is not only fast but also a safe mode to fascinate
notifications in screen off mode
is true! There is no need that users consistently browse your app or
be active on that to receive the notifications. Users will receive
push notifications even when they are not currently using that app.
An alert message will blink on the off-screen for the notification
they get. All they need is to keep their mobile devices switch on to
get immediate push notifications. This prove to be a great way to
drive new customers to your mobile app.
Enhance returning traffic to your app
people browse a website or app for a reason. They might look for
domain or information that they think will gain from your app. So,
when they come to your launched app, convince them to subscribe for
push notifications regardless of thinking that they are interested in
your product or not. When you send them regular notifications related
to your promotional services, you are ultimately increasing the
chances of getting them back to your app or website.
Enhance click-through rates & responses
notifications generally attain a high ratio of view and click-through
rates as they get instantly received by users on their screens. One
thing which is more important is, no one discards these
Post comparison, it is observed
that push notifications get more clicks & views than promotional
emails. Being an app marketer, you can use this strategy to obtain
improved app promotion results.
Sending push notifications is a great way of reminding users of your existing app. This surely provides wide reach across the web. With a high click-through and conversion rates, it is considered as a market converter tool which significantly increases download rates of an app. Avoiding the rumors that push notifications distract users from doing anything, you should focus on its advantages. Definitely, you will get favorable results.
Hardy has hands on experience as a SEO Expert. He currently works at
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