Web Themes are like the clothes you wear; they should suit your personality, but also be practical and comfortable. The right theme will help you project the image you want to portray and make it easy for people to navigate your site and find the information they're looking for.

So how do you choose the right theme for your website? Here are 3 ways to help you decide.

Choose a Theme that Matches Your Goals

Every business has goals. Some goals are necessary for effective business operation, like furnishing the office with an effective air treatment system for increased employee safety. Other goals go to the heart of the business and what it’s trying to achieve. 

For a retailer, this might be boosting sales of a new product line, in which case a theme that features large image slots for showcasing products could be ideal. 

So for your website to succeed in achieving its goals, you must carefully select a theme that meshes with those objectives. The wrong theme can make it harder for visitors to take the actions you want them to take.

Know Your Audience

Before you can choose a theme, you need to know who your target audience is. Are you targeting businesses? Consumers? A specific demographic that likes a certain type of aesthetic?

Your theme should be reflective of the audience you're trying to reach. For example, if you're targeting businesses, you'll want a theme that is clean and professional looking. If you're targeting consumers, you may want something that is more fun and interactive.

Here's how to gauge your audience:

• Look at other websites that are targeting the same audience as you and see what themes they're using.
• Take a look at your own website analytics. See what type of people are visiting your site and what pages they're looking at. 
• If you have a brick-and-mortar store, take a look at your customer base. See what type of people are shopping there and what they're looking for. 

Think About Functionality

Your website's theme should also be reflective of its functionality. If you have a content-heavy site, you'll want a theme that makes it easy to navigate and find information. If you have a more interactive site, you'll want a theme that allows people to easily interact with it.

Here are some things to consider when thinking about functionality:

• Ease of use. Can people easily navigate your site and find what they're looking for?
• Search engine optimization (SEO). Make sure your theme is helping you get found by potential customers.
• Mobile-friendliness. People are using their mobile devices more and more to access the internet. Make sure your site can be easily viewed on a mobile device.

There are hundreds of options for web themes and it can be difficult to decide which one is best for your website. However, by considering your audience, the functionality of your site, and your goals, you can narrow down the options and choose a theme that is perfect for your business.