Running an online business requires a lot of planning and expertise to achieve success. Building the infrastructure of the company; acquiring cheap web hosting, excellent design work, and sorting out the bugs is just the beginning of your journey.
To make your business stand out from the competition, you need to focus on marketing. Marketing your site efficiently will increase your traffic and improve conversion. Everyone has heard about SEO and how optimizing your site can help you soar through the rankings. However, SEO strategies take a while to gain traction, and they can be expensive to implement.
Do you market your business through social media channels? If you are not using these platforms effectively, then you are leaving money on the table. Here are five ideas to implement for social success online.
#1 Schedule Your Story
Marketing on social is about telling your story. Take your business values and express them through creative content. Make sure that your content is native to the platform to which it is posted and ensure that all grammar and spelling is correct. Schedule those posts with a tool like HootSuite and watch the engagement begin.
#2 Create a Call to Action
All your content should have some form of a call to action. Drop links wherever you can and leave your branding on all images and videos. Calls to action can come in the form of long form or short form copy, audible commands, engagement buttons such as ‘buy now,’ or links to your e-commerce store.
#3 Engage with Your Audience
The purpose of marketing on social media is not to push your brand or product into the face of the consumer. Instead, focus on creating a conversation about solving a solution that your target niche is struggling with. Create your content around these solutions and finish them off with subtle and strong calls to action that people will act on.
#4 Reach Out to Influencers
Influencer marketing is one of the hottest new trends in social media marketing. IM has tremendous potential, and great value for your ad spend when you consider the return on investment. Identify the key influencers in your niche and reach out to them on your social platforms. There are influencer marketing tools such as Buzzsumo that will assist you in this outreach task.
#5 Use Cutting Edge Tools
The tools of the trade are where the rubber meets the road. Search the web for free social marketing tools. Many online resources will cost you a minimal amount, or come completely free. Don’t be afraid to spend a little money on tools that can save you time and increase your conversion. Another strategy to use is to acquire the services of a professional marketing team if you can afford the budget.
Using these tips will improve your social media presence and catch the attention of your target niche. Action is everything in social and the more you execute, the faster you will see results. Remember to keep your content authentic and aligned with the values of your brand.