The ultimate goal of branding lies in securing a lasting impression, setting up a good image, and positively affecting others. The broadness of a brand is also essential to note. It does not need to be limited to the representation of only a business or a company. It can be a product or even a person. Therefore, when speaking of a “personal brand,” we speak of how a brand portrays itself to attract its target market.
A strong brand is unique to distinguish you from your competitors, presented so that the product the brand offers is crystal clear. Through those two attributes secures the trust of the audience who choose to become your paying customers. The best way to accomplish this brand transition from offline to online is to trust a professional and reputed best branding companies for startups and big companies. Luckily, many branding companies out there provide high-quality services to pretty much any industry and company imaginable. This wide variety of branding firms means that not only can large corporations enjoy qualitative brand design services, but small businesses can, too. So, take your time, look for your potential contractors and hire an agency that meets all of your crucial needs. Having several staff meetings to discuss the available options may be very useful in this process.
Let’s explore some methods for establishing a compelling website brand.
What Is An Online Brand?
The concise scope of an online brand is the total of a fusion of particular colors, styles, logo, and slogan that you want to represent your brand across all of your web presences, including media channels.
If you want an example of a powerful brand, you need to look no further than YouTube. The YouTube brand is so powerful that one does not need to visit the platform to know its service. It is also a perfect example of how powerful branding can result in the ability to grow an audience while boosting conversions.
But branding alone will not flourish your business, not make it successful. To score big in the marketing realm, your brand must make a genuine effort to provide your audience with valuable content. If the Internet is the online world, your brand’s website is your home inside that world. Your audience will visit you to consume the content you will work on creating for them. Lest you think that your social media pages are enough of an outreach, let us assure you that a website for your brand is still critical to have, update, and maintain.
Social media channels are great business avenues, but those are rental properties. You do not own those spaces, and theoretically, they can be gone tomorrow. You conform to the platform’s standards, laws, and penalties if you get too creative. Your brand’s website is under your control. Aside from assuming complete control, your brand’s website affords you a couple of other essential perks.
- Your competitors also likely have social media channels, and they are likely on the same platforms as yours, which means there are many similarities. Your brand’s website is your own unique space. Therefore it distinguishes you from your competitors.
- Social media channels reach those who are already aware of your brand and subscribe to them. Still, a personal website exposes you to many others who are not already familiar with your brand.
- Your website is your ticket to connecting with a like-minded audience, which affords you new opportunities to grow your business.
Website Branding Tips
Your Logo Should Portray And Exude Your Brand’s Identity
Your brand’s logo will be what consumers think about when they read or hear the mention of your brand. It is the most recognizable aspect of your brand’s identity and is critical to separate you from a potentially crowded field of competitors. Therefore, great care, thought, and effort should be included in its development.
Unless you are a gifted or professionally trained web designer, you will likely need to hire help in developing and rendering your brand’s perfect logo. Of course, you get what you pay for, and most expert designers charge for their work. While there are free or inexpensive logo creator options, many newcomer brand owners utilize these as cost-saving measures; it is not the ideal approach.
Even if you enlist the services of a branding company, it is important to remember that since your logo represents your brand, it should complement your site’s content, be easy for your audience to understand, and match the color of your brand identity. You might consider having several logo variants created to have options to choose from, rather than being confined to one. You will also need to develop a catchy hook or a slogan that pairs seamlessly with your logo.
Selecting Correct Color Patterns
Think about YouTube or Google for a moment. They have a particular set of colors that represent their brand. Any new versions of their logos that they develop now or down the line need to keep a consistent set of those colors. On top of that, the colors on your website should be compatible with your logo and brand as well. That means that the background of the essential elements should retain similar hues and patterns. These elements include:
- Featured images
- Navigation panels
- Action buttons
Consistency Is Paramount
To piggyback on the color aspect, the overall look and feel of each website’s elements also need to be consistent and uniform. In other words, if you were to write text in different fonts, jarringly change up background colors, and place different logos on every site, you would simply confuse your visitors. Consistency allows your audience to recognize your brand more readily.
Include Social Media Icons On Your Site
Social media is a pivotal component of helping your brand grow your audience. To be recognizable on both your website and your social media channels, your logo, colors, style, and taglines should be consistent on your social media channels to correspond to your website. When you add social media icons to your site, your audience members can grab those links and share them through their own social media channels. In doing so, they will reach others who may not be familiar with your brand. This will draw in more visitors, and if you captivate them enough with effective branding, your customer base will naturally grow.
Add An “About Us” Page
When looking into a new, unfamiliar brand, your audience will, naturally, be wary. They will want to learn more about your brand and what you stand for. For this reason, most first-time visitors frequent the “About Us” page to learn more about your brand.
Some website owners overcomplicate this matter, and they don’t need to. The “About Us” section is simply a brief but precise introduction to your brand, a photograph, and an explanation of what types of products you sell or services you offer. This way, you provide your audience with some basic information about your brand and build on their future recognition and familiarity.
Serious brands take their branding very seriously. By clearly communicating what your business is all about and what makes it stand out, you can use your logo, tagline, and website elements to secure a level of instant recognition with your visiting audience. Don’t forget that it’s always best to trust this to professionals. Thus, get a hold of a reliable brand design firm that will provide you with high-quality branding services, qualified advice, and creative solutions that will ultimately help your business thrive.