Furnishing a frictionless user experience across mobile gadgets with impeccable speed and rich capabilities is undoubtedly one of the sought-after advantages of progressive web apps. This technology has definitely impacted the way firms influence their audiences which is confirmed by these facts.

The share of mobile website traffic globally is nearing 60%, and this tendency for growth will obviously continue.

Further to this, as per the present figures, the average person devotes over four hours to swiping across their phones daily, and that’s in the US alone. 

In this piece, we'll explore what progressive web apps features and benefits you can avail yourself of to catalyze your organization’s prosperity.

What is special about these varieties of apps?

So what are the commendable attributes of a PWA, after all? This software blends the benefits of traditional mobile apps and tried-and-tested websites. Being, in essence, webpages, they boast features that are typical for mobile, e.g. generating alert messages and carrying out offline operations, to name a few. Thus, you enjoy the progressive web apps advantages from your preferred gadgets and forget that you are actually checking out a site.

Initially, the previously unknown term emerged in 2015. At that time, two tech experts, Frances Berriman and Alex Russell, introduced the term and elucidated the concept. Their idea was to boost the velocity and reliability of mobile sites by creating a seamless mobile-friendly experience.

The outcoming products are easily synchronized with any platform that relies on an up-to-date browser, including various formats of portable gadgets, e.g. desktop, mobile, and tablet, owing to the employment of APIs. Moreover, they smoothly perform offline. This implies that your clients can access their favorite programs even in situations when they are unable to go online, making them ideal options for traveling or in places with a discontinuous signal.

Pinterest which has skyrocketed recently is a notable progressive web app example. Other remarkable projects include Twitter Lite, Forbes, Flipkart, and more.

Progressive web apps benefits that will bolster your business

Let’s now probe more deeply into the progressive web apps features that aid brands in taking their mobile marketing strategies to a new level.

Elevated user immersion

Outlined below are some impressive mobile engagement metrics from the research demonstrating the heightened involvement of audiences with these programs:

• They boast a bounce rate that is 42.86% lower than comparable mobile websites,
• Generally, mobile sessions are elevated by around 80%,
• Firms that leverage progressive web apps advantages witness a near 134% boost in page views,
• Brands’ overall engagement rates are elevated by 137%,
• Loading takes roughly 2.75 seconds, which is a determining factor in retaining page visitors, most of whom would simply abandon pages with the load time surpassing three seconds.

Additionally, you are offered features like receiving alert messages, which bridge you with companies even when you don’t actively use the app.

Heightened conversions

The category of apps we’re considering grants augmented interactions owing to such progressive web apps features as speedy page rendering, offline availability, the ability to be used without retrieving them, and other features. These attract consumers to brands and help to build robust connections. In the end, this translates into higher conversions.

Augmented reach

As we’ve pointed out previously, you can view the content on any browser, device, and with any operating system. Thus, these apps boast a more extensive reach than native ones that are compatible with a limited range of devices or platforms.

Among other progressive web apps features that affect their escalated reach is their ability to be distributed through URLs. These progressive solutions can be conveniently viewed directly through the browser without any downloading required. Thus, you can view and share your preferred titles with just a few taps via social media or other diverse channels, without taking additional efforts to retrieve them. This also creates favorable conditions for firms that don’t publish their products on dedicated marketplaces due to the intricacy or costliness of this process. 

Additionally, they can be pinned to your home screen, just like ordinary programs. This provides users with streamlined access to the program, without navigating through the browser each time they need it.

Finally, among the most exciting progressive web apps benefits we’ve mentioned earlier is that they are also available offline. This is feasible through the use of caching to store data locally. Thus, you can still avail yourself of rapid and responsive content delivery even on slow or unreliable networks.

Indexability by search engines

One of the core progressive web apps benefits is their visibility to search engines. Unlike native apps that are not searchable on the web, these programs are built with technologies and can be indexed by search engines. 

Consequently, potential customers can effortlessly discover novelties through web searches. This also benefits organizations that are experiencing high traffic on their websites with no need for additional marketing efforts to drive downloads and usage.

Enhanced security

All progressive web apps features are designed with a focus on security. They are approached over HTTPS, which guarantees highly secure and reliably encrypted data transfers. Thus, your clients can be sure of the safety of their financial, health, and other sensitive data as even the slightest possibility of man-in-the-middle attacks is eliminated.

Additionally, these software products are sandboxed. Since they run in their own container individually from other solutions and the operating system, they have an additional layer of protection, as they can connect to other programs and use external data solely upon unambiguous user consent.

Trimmed development costs

When organizations order solutions that are interoperable with numerous platforms, they are likely to overpay and await the completion of work for months. One of the progressive web apps features that we’ve touched upon before is that a single progressive program is capable of smoothly working on myriad gadgets and on various platforms. Thus, the development overheads can be cut down. Moreover, it’s seamless to maintain and update such a solution as you don't need to get new versions from app stores.

What does it take to launch a successful project?

Creating a successful progressive software product necessitates taking the following steps:

Set your aims 

Who is your target audience and how will your product help them in handling their concerns? What metrics are you going to influence and what objectives achieve? It’s advisable to involve a proficient BA to help you with the marketplace outline and user personas specification. 

Contract with a dependable vendor

This can be achieved based on conducting your own online research by checking out the firms’ websites, asking for referrals from your partners, ensuring that your preferred candidates have clear communication and processes and well-established workflows, and checking their tech expertise in the course of the interview.

Determine the appropriate technology stack

The fundamental web development tools for devising this category of progressive software include but are not limited to AngularJS, or else ReactJS and Polymer, and HTTPS to ensure an encrypted exchange of information online.

Pursue usability-focused design 

Elaborate your project with the user in mind. This means creating intuitive and visually appealing interfaces and refining performance and speed with the help of tools such as Google Lighthouse.

Test and refine

This step is rather obvious: test the software end-to-end and revamp it based on your findings and user feedback. In prospect, it’s vital to provide for maintenance and optimization of your program, advisably with the involvement of seasoned IT professionals.

Key takeaways

PWAs have altered the way we think about mobile. With their offline accessibility and advanced features like real-time alerts, background sync, access to digital camera, mic, and satellite navigation, app shell architecture, swift page rendering, and many more, these progressive software solutions offer a powerful UX and thus, propel business advancement. 

Furthermore, their mobile-centric interfaces with adaptive designs contribute to their ease of use and accessibility, while their secure connections ensure that they meet the required standards. 

As more SMEs and enterprises are adopting this technology, we can expect advanced innovation and creativity from it. A proven way to leverage these advantages is to turn to a trusted custom web development company. Their well-versed experts are in the right position to swiftly deliver you a tailor-fit solution to effectively meet your objectives.