Importance of Digital Marketing Аor Ecommerce

Importance of Digital Marketing Аor Ecommerce

Market and Sell the Products Online

Do you realize that the global eCommerce market is expected to be around $4.89 trillion in 2021? eMarketer says that the global online retail sales be touch $6.39 trillion. eCommerce sales constitute about 22% of the total retail sales.

Consider the statistics. We can safely say that eCommerce is a booming business and is set to expand over the coming years. But for an eCommerce business to generate sales, it should first be visible on the internet, telling the target audience about the products.

Digital marketing is the most suitable way to reach out to users and market the products.

  • Sharing the products’ pictures and videos online
  • Sending emails
  • Optimizing the website, etc.,

Digital marketing can help your eCommerce business in selling more products.

Influence the Buyer’s Decision

Digital marketing can help you influence your target audience. When users see an advertisement, post, or video about a product they plan to buy, they will check out your website and go through the details. If they like what they see, you’ve got yourself a customer.

What if users don’t come across your brand or products during their search? What if they don’t know that your business exists? You cannot influence their decision. What if your competitor is actively using digital marketing? Your target audience is more likely to end up as their customer.

Similarly, you can attract your competitors’ customers towards your brand. Promote or endorse your products on search engines and social media platforms.

Increase Return on Investment in Less Time

The digital platform is always active. Users are scrolling, reading, searching, and buying online. Running an online sale or an ad campaign will bring an immediate rush to the website, boosting sales for a short duration. You’ll get back the amount invested in the campaign and more when you run digital promotions.

Certain parameters decide the success of your campaigns. Yet, digital marketing can still bring a fresh round of sales in a quick time. Many brands run online discounts as limited period offers.

  • They post the details to social media,
  • Run PPC (Pay Per Click) campaigns,
  • Send SMS/ emails to customers about the sale.

Expand Market Reach

Entering a new market needs proper planning. You’re dealing with a different target audience. The market conditions are different. Varying factors affect the results. Traditional marketing, however, may take a long time to show the results.

However, with digital marketing, you can easily reach out to users from various markets and backgrounds. You can categorize your audiences into groups and create personalized content for each group. It will help promote the brand among the existing and new markets at the same time.

Moreover, digital marketing can be measured using analytics. Data is available in abundance. It can be used to make immediate changes to the promotional campaigns to get better results.

Give a Tough Fight to Competitors

The eCommerce market is filled with competitors. They are all eyeing the attention of the same target audiences. From micro and home businesses to top brands, the internet is full of brands claiming to offer the best products to customers.

Your competitor is posting attractive images and reels on Instagram, and you don’t even have an account on the platform. Are you not losing your potential customers to your competitor?

Digital marketing agencies help streamline marketing strategies. They help identify suitable methods to attract users to your business. You can get insights about your business and your competitors’. 

Digital Marketing Is as Important Business’ Civil Rights

How is that, you wonder? Digital marketing is a powerful tool that levels the field for all businesses. The internet is the only platform where a small business can compete with a leading global brand. Small brands even carve a special place of their own.

Can a new business place a full front page ad in all the newspapers?

Does the yet-to-be famous business have a huge budget to run HD ads on the TV channels? The answer is no.

That said, the same small business can perform eCommerce SEO. It increases website visibility and brings organic traffic. A small business has the same rights as a multinational brand when it comes to digital platforms.

Cost-Effective and Long-Term Marketing

We can consider this a continuation of the previous point. Cost is a major factor that prevents businesses from marketing their products in traditional media. Luckily, the same cannot be said for digital platforms.

Posting on social media is free. Running campaigns on the WhatsApp Business app is also free. Other strategies like SEO need only small investments every month. SEO also delivers results in the long term. Setting up the budget for digital marketing is easy and doesn’t have to strain the business's finances. Ecommerce SEO is highly effective and delivers better results than traditional ads.

Focus on Targeted Interaction and Promotion

The digital platform allows two-way communication between the brands and the target audience. Today’s users want brands to interact and converse with them. They want brands to reply to messages, tweets, emails, and social media posts.

Businesses need to respond to customers on social media and other online platforms. It helps build strong brand authority in the market. Customers trust businesses that are responsive and maintain proper communication.

Moreover, digital marketing allows for a targeted approach. Customer segmentation and personalization are more effective with online marketing. Sharing discount codes via email with loyal customers is one example.

Reach out to Mobile Customers

Do you know about the latest study of the conversion rate in 2020? It showed that there is only a slight gap between the conversion rate for desktops and mobile phones. Incidentally, the rate is the highest for tablets.

Digital marketing can help your eCommerce business to reach out to audiences who use all three devices to browse the internet. Almost 88% of the users rely only on mobile apps for coupons, discounts, offers, etc.

Optimize the eCommerce website for all three devices. It can boost sales and bring profits to your business. Another research study showed that mobile ads will outplace desktop ads by 2022.

Create a Brand Image for the Business

According to a research study, 84% of the customers expect brands to create content. Customers want you to build a brand image. The content has to be dynamic and shareable.

For example, a video posted on YouTube can be shared on multiple platforms with a single click. Users who like the video will share it with their friends and promote the brand.

Attractive and useful content will go a long way in establishing your brand image.

  • Being active on social media
  • Replying to comments and direct messages,
  • Providing live chat through the eCommerce website, etc.

These are some ways to build a brand image for the business. The internet allows for seamless and transparent communication between you and your customers.

Several Marketing Methods to Choose from

The biggest advantage of digital marketing is the flexible approach to promotions. You can go for one or all online marketing methods to promote your products and increase sales. Let’s look at some of the well-known digital marketing methods.

  • Search Engine Optimization: Technical SEO, local SEO, eCommerce SEO, etc.
  • Search Engine Marketing: Placing PPC ads on search engines to show up among the top SERP results.
  • Social Media Marketing: Paid and non-paid posts on Facebook, Twitter, YouTube, Instagram, and LinkedIn.
  • Content Marketing: Blog posts, videos, influencer collaborations, etc.
  • Email Marketing: Reaching bulk audiences at once through newsletters and email promotions.

Set your budget. Understand the preferences of your target audiences. Combine two or more digital marketing strategies. Promote your products and eCommerce website online.

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