Starting a website is a great way to improve your brand and get people talking about your product or service. However, there’s a little bit of work required on your part that will help you to make your website stand out. Rather than spend hours learning how to use complex software or paying thousands of dollars having a professional create your website for you, you can utilize low cost or even free tools to help you drive more people to your site. Here, we take you through a guide on how to improve your website using three popular tools.

1. WordPress

At the guts of every good website is content. If you don’t have a narrative to present to your users, then you’re probably not going to be able to grab their attention. Content doesn’t have to be hard to produce, but the key is being able to present it in an interesting and eye-catching way, usually through the use of images and other media that help to present the context of your brand. While it can be difficult to develop and create your content, it will come easy once the creative juices are flowing.

WordPress is one of the most versatile and useful content management systems used for websites today. In fact, most websites you visit are most likely powered by this software package. The installation and use are easy, and MemberFix has one of the best guides on getting started with WordPress that you’ll find. Once the software is installed, extending the functionality through the large array of plugins will help you to fine tune your user experience.

2. Google Analytics

Once you’ve created your website and have great content that is sure to lead to sales conversions, the next thing to do is start to learn about your audience. Though you are trying to appeal to a particular niche, you may find that your visitors range beyond your target market, presenting you with opportunities to expand and grow. Google Analytics is a free tool designed to help you with your search engine optimization, so that you can bring more people to your website through search engine rankings. Knowing how to target particular keywords will help you grow your business into markets that you haven’t tapped yet, and will help you to be more lucrative.

3. Piktochart

Have you ever heard the old adage, a picture says a thousand words? The reason this is so is because visual cues send strong signals to the brain, and viewing a picture can tell you far more about the content than the words themselves can. Infographics are a beautiful and eye-catching way to present information, allowing you to break your content into a series of easy to follow main points and giving you the opportunity to go viral with your business. Piktochart is one such tool that can help you to create these infographics easily, even if you’re not a graphic designer. Using infographics can help to inspire not only your users, but you, as a website owner, too.

If you’re wondering how to go about developing a website to help you to promote your brand and conduct your sales, you don’t have to go at it alone. With the help of tools designed specifically to increase your brand awareness, you can create a beautiful and effective website with little effort. Use our guide to draw inspiration to create your website today.