How To Turn Your Blog Into A Digital Marketing Vehicle

How To Turn Your Blog Into A Digital Marketing Vehicle
Writing a blog often starts like a hobby, or maybe like an outlet for one’s creative endeavors and thought processes. Blogs can be topical or may contain anthological tendencies. Either way, blogs are a powerful medium to reach an audience in the digital age. Their ability to attract relevant audiences is tremendous and sets them apart from social media platforms and the like because they specialize in connecting to the audience based solely on the written content(media is often a part of it, but the text takes the center stage.

Given this quality of audience attraction and retention, blogs can be used for various purposes and can also be monetized in several ways. In recent years, we have seen a proliferation of blogs focused on marketing and business, oftentimes one being an online business in itself. If you own a business and also have a blog, this might be a good time to take a look around and maybe try and use it for marketing your business — to drive traffic and conversions on an unprecedented scale.

Are you interested in finding out how you can do that? Keep reading.

We will take a look at the history and the present scope of blogs to start with; thereafter, we will discuss why blogging can be an anchor for digital marketing endeavors, followed by a rundown of various ways in which you can turn your blog into a digital marketing vehicle.

So, let’s begin!

The Past and The Present

Blogs first appeared in the 1990s, when the internet was making slow but steady inroads in various walks of life — from universities to households. “Blog” is a shortened portmanteau for “weblogs”, formed by the combination of the words “web” and “log”.

Initially, blogs were simply used like diary entries — but on the internet; where one would furnish personal accounts of their lives. Blogs have come a long way since then, growing on to include media and writing on news, business, lifestyle, music, movies, food, economics, and so many more topics — you name it!

At first, blogging was only recognized by a few visionaries for the marketing tool it could become. They started with providing information, updates, and news to their customers using their blogs, in a bid to attract more customers to their businesses. It did not pick up all of a sudden, but slowly and steadily started becoming an effective tool for customer attraction.

From there to this day, blogging has undoubtedly transformed itself into one of the most important tools wielded by businesses to drive more traffic to their websites and increase conversion rates. Today, more than half of the world’s population is connected to the internet (approximately 4 billion people), therefore, there couldn’t have been a better time to include blogging in one’s digital marketing strategy.

Statistics have shown that blogging can increase your leads by 67% and also increase the links on your website by about 97%. That said, a blog can direct traffic towards your business’s website as an effective digital marketing strategy is centered around the same. The only prerequisite is to execute a blog well; we shall delve deeper into how we can do so.

What is Blog Marketing and Why focus on it?

Simply put, the process of reaching out to your business's target audience through a blog can be termed blog marketing. It is the process of publicizing, advertising, and promoting a website, a business, a brand, or a service through blogs. The process can include placing ads, giving recommendations and reviews, promoting via entries on third-party blogs, and cross-channel flow of information across multiple blogs.

There are several reasons why you should focus on blog marketing as a part of your digital marketing strategy:

1. Blogs help in attracting new customers

Combining relevant content with SEO strategies such as keywords, meta-descriptions, and headlines, blog posts can help in directing more traffic to your website, thereby increasing the exposure of your brand. In addition, every time a new blog post, a new page gets added to your website — helping with SEO as Google and other search engines get a reason to crawl your website for indexing new content.

2. Blogs help in promotions

Articles (and text in general) are preferred by companies for placing links to their ads, as they hold authority over other media because of greater credibility. Today, creative ways are preferred over traditional methods of advertising, and blogs are nothing but a reflection of one’s creativity. Therefore, a blog can be an effective means of advertising to a modern audience. That said, these articles can be supplemented by other media(or links) such as relevant videos, images, and infographics — to increase their effectiveness.

3. Blogs help in building reputation and authority

When your blog is focused on specific topics that help you retain the audience, you are bound to gain a reputation and become an authority in the said domain. Reputation goes a long way in increasing your credibility because it is preceded by trust.

4. Blogs help in creating brand awareness

Blogs are handy in showing a personal side of your business to your customers and prospects. Posting new and educational content on your blog can make it comprehensive and showcases knowledge about a product or service. In this way, you can reinforce the image of your brand in the market.

Custom content, tailored to your customers is the way to go in this direction. It makes your audience feel more connected, helping them in trusting you and your endorsements. Remember, trust and brand awareness go hand in hand.

5. Blogs help in getting insights into your audience

Writing a business blog requires thinking from the perspective of your readers, which in turn makes you ask yourself questions like what the user might want to know, how to facilitate that knowledge, how to impact the reader to consider taking action based on that information, etc.

Not just that, it is also helpful to gauge analytics for your blog, using tools like Google Analytics — this can help you in figuring out how your audience thinks and feels, what topics are the most popular amongst them, what content do they end up sharing on social media platforms, and other micro details relevant to you.

Now that we have a better understanding of why blogging should be on your digital marketing agenda, we should move on to talking about how you can build on blogging to make it an effective part of your digital marketing strategy.

How can you use blogs in your digital marketing tactics?

Let’s discuss some basic steps that can fetch results for your business blog:

1. Be Clear of Your Purpose

It is vital that you are aware of the goals you need to achieve with your blog. Being aware of the targets starts from having clarity on the purpose of your blog because the purpose directs the type of content you publish. You can have digital marketing goals like:

  • Attracting new clients
  • Sales increase
  • Generating and converting leads
  • Creating brand awareness
  • Traffic growth on your website

Based on one such goal, or any other, your blog can find its purpose. Once you have settled on deciding the purpose of your blog, you can start publishing relevant content. Your blog is sure to make an impact because you know its purpose —as you are not confused about your goals.

2. Find a Target Audience

The next step is to identify the relevant target audience for realizing your digital marketing goals. The success of a blog is directly proportional to know who are you writing for. The target audience dictates various aspects of your blog like the content published, the format of your content, tone of the blog, etc.

The target audience for your business may not align with the existing target audience that you might have. Therefore, you should take help from tools like Google Analytics to test run a few blog posts and thereby study their performance among various pools of audiences. Doing this gives you an idea about the audience pool that would help you in achieving your goal(s).

3. Identify the Interests of Your Target Audience

Following on the last step, once you have identified your target audience, you must identify their interests. When you know what the readers are looking to read, you can tailor your content around those interests — this ensures sustained engagement on the blog. Having a better idea of how you can help your audience can give you a head start towards making a solid first impression among new users.

4. Produce Content that Is Legitimately Helpful

Not just that, once you understand what your audience wants, you can churn out content that can be truly useful for them — eventually helping your business. Such content is appreciated by readers. If your content can add value to the lives of your audience, then they are sure to come back to your bog. Therefore, rather than staying completely business-centric and pushing content with blatant sales pitches, focus on integrating value into what you publish. The key is to devise ways to incorporate products and services within the content without letting them be the center of attention.

5. Integrate Calls to Action

Always lead your audience to the actions that you want them to take. You can do so by integrating specific calls to action within your content. These calls to action can range from selling a product to signing up for free trials for a service. Once you learn how to strategically place these within your content, you can generate desired results.

6. Build a Network

Building a network can increase the output of your blog manifolds. You can achieve this by connecting with fellow bloggers in your industry — the process is called networking. Reaching out to bloggers for growing your network is a time-intensive task and requires patience but also pays rich dividends.Networking can be beneficial for you in several ways, such as:

  • Collaboration opportunities with successful bloggers
  • Guest posting on popular blogs
  • Generating more links to your blog
  • Getting more shares on social media platforms for your content
  • Multiplying your blog’s overall reach

7. Keep doing it

If you are looking for overnight success let me get this straight: it is not going to happen, and you are wasting your time. Like every good thing in life, patience and persistence are the keys to unlocking success with your blog. It will take time before you start seeing tangible benefits coming out of your blog because making it popular requires patience.

Building a name and sustaining an audience will require continuous efforts from your end, including the regular posting of quality content on the blog. If you can wait and are ready to put in efforts, don’t worry, you will see growth in due time, and it will be significant. The bottom line is: stay put, and keep doing it!

Some Tips to Make Your Blog Stand Out from The Rest

  • Maintain frequency in your posting habits. Post regularly without a break to earn loyalty from your target audience.
  • Give your readers clear actions to perform so that your business can stay on track to achieving the goals you have set. Integrate these actions within your content.
  • Work on SEO and stay up to date with the keywords that you use. Using vague and irrelevant keywords can dent the prospects of your blog landing in the top search results. Take the help of various digital marketing services available in the market to avoid any unnecessary mistakes.
  • Construct headlines that are enticing enough for the audience to click on.
  • Work on boosting your backlink profile to get an upper hand over your competitors.
  • Make sure that your blog is visually appealing. Looks matter. Nobody likes to stay on a bland-looking and visually boring blog.


Blogs have come a long way from being journal entries on the internet. Today, blogs are the sources that can be harnessed for their unlimited potential for captivating audiences. They can be leveraged as vehicles on which a business can let their digital marketing strategy fly! Implementing everything that we have discussed above, one can find success in creating a successful marketing blog.
workwox 2 years ago
Thank you for sharing this useful blog with us.Keep on this type of quality stuff. If you want digital marketing services Workwox
2 years ago
Excellent article! Your post is essential today. Thanks for sharing, by the way.
2 years ago
Excellent article! Your post is essential today. Thanks for sharing, by the way.
Content Marketing 2 years ago
I agree with every factor that you have pointed out. Thank you for sharing your beautiful thoughts on this. Check this out --> Web digital campaigns Thanks !
bajwa 2 years ago
Finally I have found what I was looking for. This blog is all I need have all the relevant information. If you want stuff related to this do visit the website.
Melissa How 2 years ago
Great article! Thank you for sharing this informative post, and looking forward to the latest one.
Miah Leey 2 years ago
Excellent article! Your post is essential today. Thanks for sharing, by the way.
1 year ago
What an exquisite article! Your post is very helpful right now. Thank you for sharing this informative one.
Div Acharya 1 year ago
A very useful article, I must say!! Thank you for sharing this informative post, especially "Some Tips to Make Your Blog Stand Out from The Rest".
Devipriya Rajasekar 1 year ago
I found this very interesting and pertinent to digital marketing. Contact Cyberinitiation For Web Development Services Bug Fixing, Core Web Development, or free consultation, We will get back to you in 12 Hours.
cyberintern 1 year ago
This is very informative content. I want to mention here that I have a blog on the same. Please come and visit my website. I frequently write blogs for “Digital Marketing”. You would love it if you visit my blog and give value to my work.
Kshitiz 1 year ago
Hi Team SmThemes, Thank you for such an informative post like this. I am completely new to this digital marketing field and have not much idea about this but your post has become a supportive pillar to me. After reading the blog I would expect to read more about the topic. I wish to get connected with you always for having updates on these sorts of ideas. Regards, Kshitiz
1 year ago
Enabling Systems provides web development and mobile app development services around the worldMobile app Development Web development and Custom Software development Regards Enabling Systems
anjali sharma 1 year ago
nice blog , very informative . i also post blogs about digital marketing and social media marketing on my website . to get the latest updates you can visit to my website-
Cheryl C. Wieland 1 year ago
Everything is very open with a precise explanation. Thank you so much for making this kind of article an encouragement. I like your way of blogging! :) You may visit my website too at and let me know your opinion. Cheers for all of your achievements!
reputationpride 1 year ago
I have read all the comments and suggestions posted by the visitors for this article are very fine,We will wait for your next article so only.Thanks! reputation pride
jordansteph 1 year ago
I have read the Blog you have given good Information. Online surveys we are offering Online Surveys are the only source through which they can meet their need. These surveys provide individuals to earn money by spending little time on the internet.
Anastasia T. Perry 1 year ago
What a helpful guide. Very much appreciated. Loved this post and I’m definitely pinning it to share! Keep posting!
Tyson N. Moir 1 year ago
Very good post. I was looking at this blog and I'm amazed! This is really valuable information. Thank you so much, and keep up the fantastic job. Movies and TV Series Jacket/a>
Trixie 1 year ago
I appreciate you taking the time to discuss this with me; I look forward to learning more about it. For me, it is quite beneficial. Again, many thanks for your invaluable assistance.
digiupdates 1 year ago
This post was truly worthwhile to read. I wanted to say thank you for the key points you have pointed out as they are enlightening.
Adrienne Cassin 1 year ago
Very useful blog. They provided me with a ton of information in an easy and efficient method. Keep enlightening us. Thank you for revealing
Super Jackets 1 year ago
Thank You! for providing useful information. Regards SuperJackets
digital marketing skils 1 year ago
I have read the Blog you have given good Information Loved this post and I’m definitely pinning it to share Keep posting
top 10 digital marketing content writing 1 year ago
I appreciate you taking the time to discuss this with me; I look forward to learning more about it. For me, it is quite beneficial. Again, many thanks for your invaluable assistance.
Best Online Fishing Games 1 year ago
Nice article! Thanks for sharing this informative post. Keep posting! You may visit
Best course creation platform 1 year ago
Nice post, keep it up, Best course creation platform, Our systems are what set us apart from the competition. Our cutting-edge techniques are easy to follow and implement, and are proven to work.
Kennie 1 year ago
Great article! This was very well done and extremely helpful. I appreciate your effort to write such worthy content. digital marketing expert
Amelia joness 1 year ago
From some point on, I am preparing to build my site while browsing various sites. It is now somewhat completed. If you are interested, please come to play with Mahadev Book
Janet Silva 1 year ago
Amazing Article! I appreciate you providing this useful content, and I look forward to the latest one.
Rafat Khan 10 months ago
Your post demonstrates a deep understanding of the topic. It's evident in the clarity and depth of your explanations. click here for more insights.
Soman Chaudhury 10 months ago
Very nice and knowledgeable informative post, I Appreciate it thanks.
agencies365 7 months ago
Your Article is Very Informative: Discover actionable insights on transforming your blog into a powerful digital marketing tool. From strategic content creation to optimizing for SEO and leveraging social media, this comprehensive guide provides step-by-step instructions to harness your blog's potential. Learn to engage your audience effectively, build a strong online presence, and drive conversions through thoughtfully curated content. Don't miss out on these expert tips that will rev up your blog's engine and steer it towards becoming a dynamic asset in your digital marketing strategy. Ready to accelerate your online success? Dive into this must-read resource now! Visit Our site: LinkedIn:
Waqas 1 month ago
"Thank you for providing a platform where freelancers can thrive. Your support and opportunities have truly empowered us to pursue our passions and grow professionally. Much appreciated!"

Leave a Reply