YouTube is a great option for businesses that want to expand their horizons by doing video marketing. With millions of visitors monthly, the impact of YouTube as a driver for brand exposure can not be ignored. How do you get your brand to be noticed among the millions of YouTube videos that are viewed every day? In this post, we look at ways you can optimize YouTube videos for your business to thrive.
Youtube Keyword Research
Before you create a video, it's important to do your research and figure out which keywords you want to target. This will help you create a title and a description that will attract viewers who are interested in your content.
Include Keywords in the Video Title Naturally
You may have to learn video production to create videos that will grab people’s attention. However, you must include keywords that you think people will search for in the title of the video.
Optimize the Video Description
Video description is the text that appears below your video on YouTube. Ensure that you include relevant keywords and a call to action. Be sure to link back to your website or blog in the description. This will help drive traffic to your site and improve your search engine ranking. You should always use the title as the first line of your description.
Tag Your Video With Keywords Related to the Topic
Tags inform YouTube itself about your content. YouTube also uses tags to understand the context of your video. Doing so makes the platform associate your video with similar videos which expands your reach.
Add Subtitles and Thumbnails Using an SRT File
Optimize your video by adding subtitles and thumbnails using an SRT file. It doesn't take much time, yet it makes a huge difference when it comes to driving traffic back to your website or blog. To add closed captions or subtitles to your video, first, upload a supported timed subtitle file or supported text transcript. You may limit the amount of text you want displayed. To do so, follow the steps below:
- Go to your video manager and videos
- Find the video you want to add closed captions or subtitles
- Next to the edit button, click the drop-down menu
- Click on choose Subtitles/CC
- Select how you want to add closed captions or subtitles
Ask Viewers to Subscribe and Comment
One way to grow your business with YouTube is by asking viewers to subscribe to your channel and comment on your videos. This helps create a community around your brand and keeps people coming back for more.
Additionally, it helps you get feedback on what you're doing right and what you can improve. To get viewers to subscribe, try adding a call-to-action (CTA) at the end of your videos or in the description box. CTAs include phrases like subscribe, leave a comment, or follow me on social media.
YouTube is a powerful platform with a multitude of monthly users. While most people use the platform for entertainment, it can also be an ideal tool for growing your business and expanding your horizon.