No one missed the fact that interest in online shopping increased during this period. People increasingly prefer to use these services over traditional shopping in brick-and-mortar stores. It is for this reason that the interest of entrepreneurs to advertise online has increased.
What can be done to keep the e-shop competitive even with such a rapid increase in advertisers?
Read what to do to make sure your eshop advances or maintains a competitive position
- Your goal is number one
- Quality copy
- Clear classification of products into categories
- User-friendly website
- Online advertising
- Social networks created for promotion
1. Your goal is number one
The most important thing is setting a goal. It won't work without it. Every business has its goal and should try to achieve it, and your e-shop is no different.
How to define the goal of the eshop? Help yourself with a SMART solutionSo your goal should be:
S - specific
M - measurable
A - achievable
R - relevant
and T - time-bounded.
Remember to pursue and evaluate these goals. Google's analytics tool, Google Analytics, can help.
As a goal we can define, for example, the purchase of a product from a specific category, filling in a form, a phone call, registration for a newsletter, etc.
2. Quality copy
How is it with you when you are looking for a specific product and comparing the offer of e-shops? If the visitor of the eshop does not find information about the product, he leaves and finds it elsewhere.
Therefore, you should strive to find the best product information for you. Of course, that does not mean, the more text the better. Select relevant product information that may be of interest to your potential customer.
If you have trouble writing texts or don't have the time, look for an experienced copywriter.
3. Clear classification of products into categories
To make it easier to find products in your eshop, use the product categories. There is nothing worse for a visitor to your e-shop than looking for a specific product in a haystack. If the customer feels good in your e-shop, he will be happy to return, and even more so, he will recommend the purchase to friends.
In addition, product categories will make it easier for you to set up PPC campaigns.
4. User-friendly website
Focus on functionality. Will the eshop visitor get where he wants? Or is he still leaving the same page and you don't know why?
Analyze and collect data. Thanks to the collected data, you can adjust all obstacles and direct the visitor to buy. You can use A / B testing or thermal map monitoring.
5. Ad in search results
Stimulate sales with PPC search campaigns. With product ads, your products will appear on search queries. You only pay for the click that gets potential customers to your e-shop. You may also use PPC tools that usually offer a 30-day free trial. For example BlueWinston - google ads automation tool.
6. Social networks created for promotion
Almost everyone is on social networks nowadays. Take advantage of the opportunity to target and build awareness with potential customers.