Don't just rely on employing template themes to design an eCommerce website for conversions. Having a stunning website design alone won't be enough to stand out in the crowded eCommerce market of today. It also won't assist you in contacting your intended audience. This is why you should start adapting the different ways in which expert ecommerce web developers in Singapore ensure the functionality and success of websites for more conversions.
Top 10 Sure-Fire Ways to Increase Conversions
Know Your Target Audience
Many firms start without having identified their target market or target audience. The days when businesses manufactured items and then began promoting on billboards or TVs to draw customers is long gone. Finding the profitable target market that your product will service and then designing your product accordingly has become vital. You must be aware of your competition if you want to successfully place your product in your niche. Since product features typically meet a niche's needs, the product advantages and your value proposition will help you draw in your target market. You must fill the gaps left by your rivals if you want to capture a share of your target market.
Keep Your Website Design Simple
Beautiful and sophisticated things are intriguing. When designing an eCommerce website for conversions, keep in mind that your visitors will be more interested in your discounts than your website’s aesthetic. Layout your website to help visitors find buttons that take them directly to the pages they are looking for. Make sure your visitors can quickly and easily find a variety of headings and subheadings underneath the sections.
According to research, more than 80% of people trust blog material, which is a crucial component of SEO success. Blogs are a key tool for organizations to develop their reputation with customer bases. They combine authoritative and newsworthy information with personality and friendliness. A blog gives your business a voice, enables communication with your audience, and keeps readers updated on the industry. The cornerstone of many businesses' marketing initiatives is their blog material. Blogs can spread in constrained, advantageous ways that increase awareness of your business and products. Sharing them across various social media platforms and within email marketing campaigns helps expose them to more users.
Use Compelling Copy
Copy is writing that sells, so it must be compelling by definition. Does your copy need to be brief as well? Yes. Does it need to be obvious? Absolutely. Your message will be more digestible if it is brief and clear. Take note that in designing ecommerce websites that convert, this is crucial if you want it to be read and absorbed quickly. However, even the most direct and succinct copy will fail if it doesn't inspire its audience to take action. The target audience is more encouraged to click on the CTA if they are hooked by a compelling copy. A CTA that is solution-focused easily draws the attention of users if they are exposed to a problem they need to solve.
Make Sure Your Website Is Mobile-Friendly
The most crucial action you must take is this. This applies to all websites and blogs that want to sustain a steady flow of traffic, not only eCommerce enterprises. You should be aware that the majority of your visitors are using their phones to access your website. Professional ecommerce web developers can make it so that your eCommerce website design for conversions is as easy to use on mobile devices as it is on PCs.
Fast Loading Speed
If your website loads quickly, visitors will perceive it as professional. Slow websites are frequently regarded as unreliable, unstable, and insecure. Additionally, Google's new mantra on speed is "we're working to make the whole web fast.” This means that having a speedy website will send a modest signal to Google to help you move up the search results page. If your server takes longer than two seconds to respond, Google will send fewer crawlers to your website.
Include Customer Testimonials
Testimonials from a variety of sources are more trusted by readers. When a corporate representative pitches a potential client on a product or service, the client is more likely to believe testimonials from other clients. In business, trust is crucial, and people want to work with someone they can somewhat rely on. One strategy for fostering such trust is the utilization of testimonials.
Smart Contact Details Integration
Nothing makes a website visitor more angry than struggling to find contact information on your website. Every page of your website, including the home page, must prominently show your contact information. The footer area is another great place to put contact information. Users naturally go there to look for it and it must seamlessly appear on all areas of the website. Better yet, have it appear in different formats. A button that takes people to your contact us page, a form that goes directly to your email and text with friendly and precise call-to-action words and phrases such as "Call us today".
Make Sure Your Website Is Secure
An easy first step to reap the rewards of a secure site, such as better SEO, is to add an SSL certificate. One of the elements Google takes into account when ranking websites is the presence of an SSL certificate, certifying your site security. Additionally, protecting your website from DDoS attacks and implementing a Web Application Firewall (WAF) will benefit your SEO efforts. Advanced website security technologies are able to successfully protect crawlers employed by Google and other search engines to understand and rank your website from being blocked by malicious bots.
Customized Thank You Page
If effectively utilized, thank you pages can significantly boost ROI. Consider using it as a tool to show your prospects what to do next. Thank you pages can be utilized for much more than merely saying "thank you" to users. To raise its worth, include a fantastic CTA button. But before you immediately include a CTA button on your thank you page, consider your options. Give it a reason to exist and a pleasing appearance, provide tempting offers, or provide something compelling to click. Keep that in mind; the CTA button on the thank-you page needs to make sense and be entirely unrelated to the action they just performed.
Professional eCommerce Web Developers in Singapore
Be adaptable in addition to maintaining an attractive and interesting website and making your information pertinent. The focus of content strategy, keyword campaigns, and other website tweaks need to prioritize the value and advantages of the product or service at hand. The same is true when popular trends threaten to render your products outmoded or unattractive.
No business can just launch a website and call it a day. Verz Design’s team of professional eCommerce web developers in Singapore will make it so that your eCommerce website design for conversions adapts well to changes. Our professional web experts can handle a lot of fine-tuning and stay on top of the game with consumer trends.
Do you want to know how we can make your company successful in the digital age? Set up a free consultation if you give us a call at 6841 1680 or send us an email at firstname.lastname@example.org.