One way we can do this is by following industry influencers on social media and blogs like this one.
Digital Marketing Trends are constantly changing – some for better, others not so much – and it's important that your company stays informed about these changes if they want to thrive in today's competitive environment.
In this article, I'm going to cover some of the top digital marketing trends that you should pay attention to over the next few months!
When it comes to SEO, there are a lot of things to keep in mind. In today's world, SEO is not just about keyword optimization and link building; it also includes content creation, localization efforts and more. When you're competing for search engine visibility these days – whether that be on Google or Bing – the battle has changed over the last few years.
If you're looking for some easy SEO tips that can be implemented immediately, there are a few things to keep in mind.
- Focus on the right keywords with high search volumes but low competition. This way your website will rank well "on page" when people are searching for them.
- Optimize all of your pages throughout your website. This includes your homepage, blog posts, and product pages.
- Write content that is optimized for the search engines but also provides value to people who come across it organically in their searches. You can do this by providing high-quality articles with good titles and descriptions.
- Include keywords within headlines, images (alt tags) links, etc.
- When it comes to content creation, you need to pay attention to SEO.
- If you want your content to rank well, then include keywords throughout the text and make sure that it's a good read!
- For Off-Page SEO, you need to establish a link-building strategy. You can start off by outreaching to relevant bloggers and webmasters.
- You need to think about the quality of your links and not just quantity. -
- Blog posts are an excellent way to attract backlinks, and this will help your SEO strategy grow over time.A great tip is that you can start with a blog post before going for the big sites.
- Using infographics can help you attract more traffic to your site. People prefer infographics rather than reading text articles. Here’s an example; the infographic given in this blog article mentions 8 important statistics of cloud telephone systems in a much simpler way.
- Create an online portfolio to showcase your work
Social Media Marketing
Businesses are using social media to promote their products and services in a variety of ways.
Many businesses struggle to figure out what social media platforms are best for them, so they try all the major ones - Facebook, Twitter, LinkedIn - until they find one that works well.
gure out which social media platform is best for you, first think about who your target audience might be.
For example, if you're a fitness coach and most of your potential customers are over the age of 40 and on Facebook, then start with that one. You can always use other platforms to promote yourself later or ask followers from another channel to follow your other social media profiles.
Pro tip: automate social media as much as possible. This will free up your time for other business activities. There are AI tools like Missinglettr that can automate your social media and cut your workload by 99%. And you still get the benefits of being socially active and promoting your online business.
Video marketing is an effective digital marketing tool for raising brand awareness. Videos are more likely to rank higher in search engine results and could help increase click-through rates. Small business owners are quite hesitant because of the work and costs involved but video creation is now quicker and easier. You can use a free online video editor to create and edit promo videos, company ads, and other types of videos, using your recordings or stock footage.
Videos are more engaging because they are interactive. They captivate the attention of an audience better, they are easier to remember, and potential customers are more likely to act on them. To ensure the success of your videos, you must first set your goals, identify your target audience, be clear about the message you want to send out there, and what you want the viewers to do after watching your video (call-to-action).
Pro tip: Add captions to your videos. This way, you can reach a wider audience (even those with sight and hearing difficulties) and your videos will make sense even for silent viewing.
Personalization in Email Marketing
Customers don't just want the same old email that they've seen for years. They want an email that speaks to them, their interests and needs, with offers tailored just for them.
To do this well requires more than sending personalized emails based on someone's purchase history - it also means targeting customers with content specifically designed to speak directly to them in ways more relevant to them.
- Include their name in the email
- Personalize the subject line.
- Create a relevant email body that speaks to your customers' specific interests or needs, rather than using generic messages for everyone.
- Include appropriate offers and incentives in emails based on what they've done with you online before as well as their personal information (e.g., location).
A personalized email will be more effective because you're addressing the specific concerns of that individual customer with a message they are much more likely to resonate with. You can also use this information to identify what type of content might interest them best.
Personalized emails do not mean that you need to send one-to-one email to the whole user base that may consist of thousands of recipients. Proper and advanced audience segmentation can help firing out personalized emails in bulk.
ChatbotChatbots are a hot topic in the digital marketing world as they allow marketers to get information from customers without having to interrupt them. Chatbots are typically used for customer service purposes, but they can also be programmed with a variety of questions that will elicit both qualitative and quantitative data about your customers' shopping habits or interests.
Using Chatbots for businesses are beneficial. There is no time wasted and you can get the information that you need without having to ask them any extra questions or interrupting anything they are doing on your site
If your business is not using chatbot, then you might want to start now.
Chatbots are a hot topic in the digital marketing world. This is because it can help you to get information from your customers without interrupting them.
There is no need for your staff to answer a bunch of questions because chatbots can do it all in one go. The best part about chatbots is that they can also automate any conversations or tasks without having to do anything manually
In the light of the recent global situation, face-to-face gatherings and seminars are becoming more scarce. Smart businesses are adapting to the situation and moving over to digital seminars, or webinars.
In addition to the educational value of webinars, they’re also used in marketing and sales efforts. Live webinars require attendees to show up at a certain time. The live element enables the webinar to be very interactive. That’s one of it’s beauties.
Marketing managers have realized that the educational promise of webinars are attracting industry professionals and business owners. Teaching the audience something or empathizing about a pain point is usually how webinars start.
In the second half, the webinar host typically introduces an offer. Professional webinar platforms have built-in functionality that enables the host to launch the sales offer right from the platform. At the end of the webinar, the attendees have time to ask any questions in the Q&A format. That’s when the host can alleviate any doubts and further increase the webinar sales.
Conversion Rate Optimization
If you have a website, you should be looking into conversion rate optimization. CRO is the process of testing different things on your site to see what makes people convert better.
Besides that, CRO is also about testing to see what makes people stay on your site longer. This can be done by looking at how quickly visitors click out of the page or if they scroll down and read more content.
For example, you might want to try changing up colors so that it grabs someone's attention right away, using a headline that is interesting to your audience, and having a clear call-to-action. If you make a landing page video, this will also help engage your viewer and hopefully keep them on the page for longer. CRO is an investment that pays off in the form of increased conversion rates.
Imagine getting more people to convert because they like you and trust your company. That could lead to more sales for you, which is what CRO can do for any business.
Most businesses ignore CRO because they think it's too expensive, or that CRO is only important for eCommerce websites.
However, conversion rate optimization can increase the number of people who convert on your website and lead to more sales. And you'll be able to track what works and improve over time.