The primary objective of your homepage, blog, pricing page, landing pages and other pages on your website is to convert your visitors into loyal customers. Conversion can also occur when your user performs a specific action like registering through an opt-in form, requests for a demo or downloading a resource.
Conversion rate optimization (CRO) is a system that increases the percentage of your site visitors that becomes an inbound lead after completing a form. Conversion rates are affected by every of your website elements such as your visual preferences, the UI/UX of your site and the ability to write compelling content. Conversion rates optimization implies that there would be a boost in your rate of conversions with your existing website traffic.
For instance, if you generate 100 leads from about 10,000 audiences visiting your website and only 10 of the leads converts, your conversion rate based on your visitor-to-lead ratio is 1%. In a situation where you intend to generate twice as much of what you get every month. You can either double the traffic your website generates or you can simply optimize your website conversion rate. Generating a conversion rate of 2% will also double your new leads.
The techniques for optimizing your conversion rates are provided below.
1. Improve the Navigation of your Website.The main purpose of including the footer, top and side navigation in your website is to enable your audience to easily locate content and search results on your page. You can easily eliminate any obstacle affecting your website conversion rate by identifying the pain points of your audience and recognizing the best design methods to implement in your website’s navigation menu. This method will compel your customers to buy from you rapidly.
Use the following important guidelines to determine the sections that should be eliminated from your navigation menu.
Be sure to avoid the following:
- Don’t create navigation sections in order to increase the number of navigations on your site. Make sure they are important to your customers. Employ Google Analytics to discover your most visited landing pages and include a link to that page in your navigation menu.
- Arrange your site section based on their popularity
- Arrange the links on the footer of your website and make sure the most popular ones come first. This implies that the most visited link will be at the top and the least visited will be at the bottom.
- Use the required tools to evade conjectures.
- Decide on tools that offer heat mapping. This tool is great for determining how a website is utilized by shoppers.
2. Make the Most of Videos
Videos offer possibilities that are not offered by other content types. E.g. videos can attract the attention of users because of its strong emotional impact. Most individuals in today’s digital world get bored easily which is why videos can connect with them quicker.
Videos also make it easy for webmasters to show their customers how certain tasks are done. Animations are very beneficial in this area. They can be used to describe a video and simultaneously bring excitement to the content. Your audience will comprehend your content more easily than what charts in web pages offers.
Always keep in mind that videos are meant to generate conversions. This is not an avenue for gloating. Make sure that the Call To Action (CTA) button on your video stands out from the video’s lightbox. You can also implement sticky elements that will allow your audience to scroll through your page while listening to your video and ensure your CTA is still visible on the side of the webpage.
Companies such as U.S. Rigging Supply, a safety equipment, hardware, & rigging company, was able to significantly boost their conversions by implementing engaging videos on their website.
3. Employ Insights from Analytics
The methodology behind CRO involves recognizing how your site is being explored by users, the tasks they perform and the obstacles that prevent them from achieving their objective. Take advantage of analytics to generate figures and patterns that indicate your optimization efforts instead of intuition.
You can select any of your preferred analytics platforms (we’ve utilized Google Analytics, HubSpot, Crazy Egg, and a few others) and track your results for conversion. This will enable you to view how your site is being explored by your audience. Get additional insights into how your site is being accessed, the features they interact with, the amount of time they spend on your site, the browsers they use to access your website, the channel or referrer that introduced the site to them and the page where they leave your site without making a purchase. Recognize the high converting contents on your webpages or landing page, then generate more traffic to the website by implementing paid or sponsored marketing and search campaigns.
4. Advanced Search
I’m sure you might think we have completely run down our list of conversion strategies before bringing up “advanced search”. What is an advanced search and how is advanced search related to conversion rates?Advanced search offers simple and quick search results to users. Rather than implementing the typical search bar, you can include instant filters that will allow users to obtain specific results.
This feature is beneficial for eCommerce websites. When conversion is affected due to an increase in bounce rates, implement Advanced search to tackle and lower the increased bounce rate.
Users might always feel that the typical search will provide that specific information they need. Advanced search will compel users to run a specific search in order to get that precise product they want.
The above-listed factors are very important when generating new leads and retaining existing ones. They will boost the traffic generated by your eCommerce website and influence their decision to buy from you.The amazing aspect is that you don’t require a web redesign. Implementing these changes to the major pages on your website is more than sufficient.
You don’t need to become a programmer or even hire one or even outsource the task to a CRO agency. These CRO techniques are guaranteed to help you increase your conversion rates and even boost the growth of your eCommerce platform.