To increase e-commerce sales, businesses are making all kinds of moves from extensive discounts to robust after-sales services.
There is no denying that these things are of immense importance in business, but they are not the only ones an eCommerce business owner should be concerned about.
There are plenty of other factors too that make a spark difference in sales. Let's have a look at seven such factors that can significantly increase your eCommerce sales.
7 tips to increase eCommerce sales in 2021
Define and Capture the right target audience.
Marketing your products right to the wrong people won't get you anywhere. As an eCommerce business, you need to assess your target market and what they like.
Remember, modern-day businesses are not designed from the owner's point of view. Instead, they are framed keeping the customers in mind.
If you wish to increase sales, you need your customers to like your website and the listed products. So, please do thorough research on who your customer is, what they want, and then design your website.
Keep the security tight.
Customers are well-versed with modern-day cyber threats. They know which website to trust and which one to leave. Having an SSL or Secure Socket Layer certificate can assure your customers that they are venturing into a safe environment.
An SSL certificate encrypts the communication happening between your customers and your website. In other words, the data such as credit card, debit card, bank details, addresses, personal identification numbers, passwords, and usernames entered by a customer are kept secret and in an encrypted format.
SSL uses Public Key Infrastructure that involves using Public, Private, and Sessions keys to monitor and safeguard data from cybercriminals lurking around.
Formally, SSL comes in two types, namely, a Regular Single-Domain SSL and a wildcard SSL. If you are a static website owner, a regular SSL can be enough to safeguard your communications.
But, if you are using an eCommerce website, we recommend you get a Wildcard certificate that can protect your primary domain and an unlimited number of subdomains to level 1 with ease.
With this single certificate installed on your website, you can heave a sigh of relief as it secures your chosen main domain and multiple first-level subdomains that you choose to add under it over time. A very scalable option, you must invest in at least a cheap ssl wildcard, which will provide the same encryption benefits at half the cost!
Thus, an SSL certificate ensures your website's overall safety and security, letting the visitors know that you are committed to their data protection.
Arrange your sales funnel
When potential customers visit your website, they should be able to take the next step.
For example, if a person visits your online store to buy a pair of jeans but, upon searching, they do not get the desired result, that would negatively impact their mind. They'll likely bounce back and never come back again.
So, keep your website arranged in a way that displays the best result to your customers. Advanced search tools that allow next word suggestion and keyword guessing can be a make-or-break factor in your business.
For many people, email marketing is an ancient technique to derive sales but, trust me; it is still one of the most integral parts of the ecommerce sales process.
The best part about email marketing is that you have a group of interested people willing to share their emails and wish to receive notifications.
You can create personalized emails targeting them specifically. This will make them feel special.
You can offer a free voucher to your customers for signing up with their email addresses or a free eBook helping them learn something new.
Be in the customer's good books.
If you want to grow your eCommerce business, you must have customer support in the form of 5-star ratings and positive reviews.
Customer reviews and ratings largely depend upon their experience. If you find them dissatisfied with your service, you need to ask them for improvements.
Remember, dissatisfied customers, are the most unbiased ones. Most of the time, whatever they post comes straight from their heart.
So, whatever good or bad they suggest, you must accept it with utmost grace and see if you can make those changes in your system.
Get your product pricing right.
The prices you charge for your products should justify its quality. To ensure that your prices don't spike too high, we recommend you check out other websites.
Your prices should pivot around your competitors while the quality on offer should be better than them.
To season things up, you can offer free shipping after a certain purchase amount so that customers feel satisfied with your service.
Even if you are charging a shipping amount, make sure that it does not exceed a certain limit where customers abandon the cart purely because of the shipping charges.
Follow CRO rules
Generally, there are two main CRO or Conversion Rate Optimization rules: the 15-second rule and the 3-click rule.
The 15 seconds rule states that you only have 15 seconds to grab a lead's attention. So, you have to design your website's interface to showcase all the features within 15 seconds.
Moreover, the 3-click rule states that a person should reach the checkout page within three clicks. Anything more than that is a sheer wastage of the customer's time. Apply these rules to make your customer journey convenient.
The sales on your e-commerce site largely depend upon how conveniently and hassle-free your customer scrolls through to the checkout page.
Having a sight security protocol and a user-friendly interface is equally important to impress your customers. Personalized emails, free shipping and, free vouchers on signup can also help you enhance your customer base.
Always be in the good books of your customers and keep your sales funnel organized is that customers don't have to dig in deep to figure out what to do next.
Moreover, keep your reviews and ratings in check to ensure that your customers are satisfied with your service. By following these seven tips, you can enhance your sales within no time.