Over the past decade, blogging has significantly raised its stance. Today, it is much more than just a hobby or a way to share ideas with the world. Now, it is a high-demand industry that helps thousands of people generate steady and high income.
With so many inspiring examples around, even those people who have never been into writing now dream about launching a blog. The good news is that pretty much anyone can do it. Yet, the bad one is that not everyone succeeds.
Beginner Blogger: Top 5 Skills to Master
If you’ve decided to start out as a blogger, you will need to have a certain skill set to get your name out there and grow your audience. Some of the professional skills will be accumulated over time and this is okay. However, there are also some without which you can’t do from the very beginning.
Here’s what you need to make your blog a blast.
Content WritingObviously, the first and the key skill of every blogger is writing. And it is much different from what you may already have had crafted in life.
Let’s say, you know how to write some essays for college according to standard five paragraph essay templates. Here's what you need to know: writing web content is much more complex.
To succeed, you have to deliver real value with every publication. Every post has to be engaging, informative, and helpful. At the same time, you need to ensure a consistent and unique style across all your articles.
How to get better at creating quality content? Brush up on the basics like grammar and punctuation, and the rest is mostly a matter of practice. Be sure to read lots of books and blogs to build vocabulary and stay inspired. Also, try writing a piece every single day to develop your own style.
HTML BasicsOf course, there are hundreds of site builders that make it possible to create a website not even being a professional web developer. Then why would you need to know HTML basics?
Indeed, you can rely on tools like WordPress to handle most of the development and design tasks. Nevertheless, it doesn’t mean that you yourself won’t face any issues that can be solved only if you know HTML.
For example, you may need to add alt tags, handle image interlinking, or insert your headlines with h1 or h2 tags, and so on. That’s exactly where knowing some basic things won’t hurt. Also, though there are plenty of ready-made themes for blogs, you may want to create a custom one, just for yourself.
It is proven that visual content boosts engagement. According to surveys, 46% of marketers confirm that visual content plays a huge role in their overall strategy. However, you should probably know that there is no way you can use other people’s visuals without permission. All that you are left with are stock photos. However, they don’t always deliver the right effect on the audience. Thus, photo editing is a good skill to have.
Experts claim that real photos have a much more powerful effect than stock ones. This is due to many reasons. Most importantly, stock images are used by too many people, which is why they hold you back from standing out. Real photos typically look more “alive” and, thus, appealing to the audience.
Though not all beginners may realize this, Search Engine Optimization is vital for a blog. It is SEO that can help you get ahead of the competition.
When used right, it can help your resource get organic high ranking in search engines, which basically translates into readers finding you!
- Boost visibility;
- Drive more traffic;
- Build your own brand;
- Improve user experience;
- Get more engagement, etc.
Altogether, these smaller goals can help you reach the ultimate aim of making your site stand out and monetizing the blog!
On the Last Note: SMM
Okay, so, you've already created your own site, made several publications, and can’t wait for the world to see them. How can you promote the blog without wasting too much money?
This is one of the most common concerns of beginners. And the answer is right under your nose - leverage social media for your success!
SMM has been trending since the rise of social media. Different platforms like Facebook, Twitter, Instagram, and TikTok are used by millions of people every single day. Thus, they are perfect for promoting your blog.
Having solid SMM skills will help you raise awareness of your resource, generate traffic, and attract more readers free of charge!