If you have a website where you sell items to your visitors, your main goal for your website is likely to get as many sales as possible. And while any sale is going to be welcome, the bigger the sales are that you’re able to get, the more successful your business will become. Even if you already sell expensive items online, like the materials for installing an outdoor kitchen, there’s always room for growth with how much your website is making you.

To help you maximize the potential, here are three ways to encourage visitors to spend more money on your website. 

More Time Equals More Money

When you want people to spend more money as visitors to your website, one of the best strategies is to find ways to get them to spend more time on your website. The more time people are spending on your website, the higher the likelihood is that they’ll convert into customers for you.

To get people to spend more time on your website, you may want to try things like publishing new and valuable content on a regular basis so that people want to pop in to see what you’ve been creating, doing everything you can to ensure that your website is loading as quickly as possible, and having simple navigation that doesn’t frustrate your visitors. All of these things will make people want to come to your website and stay for longer periods of time. 

Perfect The Upsell

Once people have put something from your website into their cart and are ready to complete their purchase, you have another chance to try to get them to buy more. This is called upselling them, and can prove to be very successful if you go about it in the right way.

Some great ways to upsell your website visitors are to offer discounts if people spend a certain amount of money, provide deals that are limited to a certain amount of time after a purchase has been started, and give suggestions for add-ons that could go well with the products they’ve chosen. None of these ploys for an upsell are pushy, which can help them be more successful. 

Follow Up Later On

After someone has completed a purchase with you, you can turn them from a one-time customer into a lifelong customer all by perfecting the art of following up with them.

To do this, you’ll need to collect contact information from them at the time of the previous sale so that you can reach back out at a later time. But once you have this information, you can send them ads and information about specials and deals that could have them spending a lot more money with you in the long run. 

If you want to have your visitors spending more money on your website, consider using the tips mentioned above to make this happen.