If you run a business website where you sell or advertise your products, one thing that can make a big difference for your bottom line is having great product pages. However, this is something that many businesses struggle with, as knowing what to include on these pages and how to lay them out can be a challenge. Luckily, there are some tricks and tips that can help to make this easier for any business.
To help you see how this can be done, here are three tips for creating better product pages on your website.
Answer Common Questions
When someone is shopping on your website, they want to have all possible information easily available so that they can make their purchasing decision. Knowing this, it’s wise to think about what some of the most commonly asked questions are and then directly address those things on your product pages.
Some of the information that you might want to state on your product pages could include things like what your product is made out of, especially if it’s something like a sustainable technology that’s uncommon in your industry. You should also include other specs like the size of the product, how it’s usually used, what your return and refund policies are, and even some review and other information from people who’ve bought your products in the past.
Don’t Add Text For The Sake Of Having Text
While it’s wise to have text on your product pages that will add value to your visitors and help them in making the ultimate decision of whether or not to make a purchase from you, you’ll want to be careful about adding text just for the sake of having words on the page.
Although having text on your product pages can be good for SEO purposes, the last thing you want to do is just have filler words all over your pages. This can be very harmful for the user experience of your customers. So even if you just have a few sentences or bullet points of the features and benefits of your product, this is much better than a big block of text that you could really do without.
Focus On The Images
Something else that you’ll want to make sure is on point with your product pages are the images that you include.
No one wants to buy something online without seeing what it is in detail. Knowing this, you should include high-quality images of each product from all different angles. You should also make it possible to zoom in on the images so that visitors to your website can see all of the details.
If you’re ready to take your product pages to the next level, consider using the tips mentioned above to help you learn how to put this into practice.