First things first, there's way more to website branding than just a flashy logo. It should ensure visitors and prospective clients view and perceive your brand the intended way. Having a well-branded website will improve the overall value of your business by putting you in a position to acquire new clients quickly.
Branding, whether implementing breathtaking visual elements and consistent tone, active social media accounts, or something as simple as choosing the suitable font choice, is crucial to standing out among your biggest market competitors. With a good strategy in place, your company will quickly benefit from increasing consumer perception and credibility.
While there's no single appropriate way to represent your brand online, some branding elements are universal to all businesses. In this article, we'll uncover some simple yet efficient ways in which you can improve the branding of your website and ensure that it's good-looking and welcoming for visitors.
Always Keep It Simple
When creating your company website, ensure that it has everything it needs and nothing more. Too many embellishments, or an excess of unnecessary content, can be a problem. Your clients don’t really care how clever your website’s design is; they just want the essential things to be clearly laid out in a way that’s easy to digest. For that reason, keep your website as simple as possible, and by doing so, you’ll make the website easier for navigation.
Along the same lines, your clients don’t want to wait. Too many nonessential plugins, videos, or add-ons can make your website load slowly. If your website loads slowly, many customers will opt to leave and try to find what they’re looking for on some other site. The bottom line is that having too much on your website is not good for website branding.
Show What Your Business Is All About
There’s more to a well-branded website than having sophisticated visual elements and navigational tools. So what’s your company all about? Your “About Us” page can change how potential clients see your business to address this issue. If you can inject your unique identity into this page, it will be easier for website visitors to relate to your brand, and as a result, it will be more straightforward for them to contact your company.
Tell your customers the story of your brand. Share what you stand for and your core values. If possible, share some testimonials from former clients, photos of finished projects, or the business principles you follow. For example, suppose you run a business specialising in construction work related to installing, designing, and maintaining electrical systems. In that case, you can post photos of previously finished projects or things that separate you from your competitors on your website. Likewise, suppose you have specialised insurance for electrical contractors that many other electricians fail to obtain. In that case, you can proudly showcase it on your “about us” page and let potential clients know that they’ll deal with a highly professional service that cares about restitution after eventual mishaps and mistakes.
Whatever you decide to put up on your website, just make sure you are consistent. Then, when prospective clients know what your business is all about, they will feel as though they can trust you. Trust is one of those essential things that website branding can help you earn.
Stay Uniform In Your Style And Visual Elements
Another vital element to creating a well-branded and good-looking website is to ensure that the visual aspects are internally consistent. For instance, your logo is a potent branding tool as it serves as a visual representation of your brand. Therefore, you should display your company’s logo prominently on your website—in your header, footer, favicon, and even on your contact forms.
Nonetheless, your visual branding doesn’t end with displaying your logo. The rest of your company’s site should be consistent with your theme and logo. Fonts, above all, can lend you credibility as long as they match your brand. Is your brand elegant or playful? Dignified or personal? Use a font that perfectly represents what your brand stands for.
If you want to improve your website’s branding, you need to try and start thinking like a customer. What information would you ignore, and what would you find useful and intriguing? What makes your company’s website easy to navigate, and what may get in the way? Would you like the font, or would you change it to something more suitable for your particular brand?
Since you’ll undoubtedly work very hard to develop your website, don’t neglect its branding aspect. Your company’s website is a powerful tool to generate new leads and conversions, so brand it well to improve the overall perception of your brand.