Electronic commerce is popularly known as e-commerce. It refers to the selling and buying of services or goods using the internet and transferring data and money to carry out the transactions. The pandemic in 2020 majorly propelled the growth of e-commerce, and it is predicted to grow more in 2021 and years to come. You need to keep up with the latest e-commerce trends if you hope to gain more traction, and conversions for your e-commerce brand. Listed below are some e-commerce trends you need to focus on in 2021.

Multiple Payment Options

If you have an online business, you will need to offer multiple payment plans if you would like to retain and attract more customers. According to a survey, some of the top e-commerce businesses offer multiple payment options. Therefore, it is essential to have at least five modes of payment options in your business. Besides credit and debit cards, you can add digital wallets such as Apple Pay and PayPal as part of the payment options.

Cryptocurrency is also fast becoming a popular payment method since Bitcoin prices continue to rise. A couple of businesses in the United States have already incorporated it as a mode of payment. It is easy and free to have your business integrated with accepting cryptocurrency as a form of payment.

Influencers

An influencer partnership is another top trend to watch out for. Partner with an influencer whose audience resonates with your brand and who can create the appropriate content for your brand. Allow them the freedom to create instead of limiting their creativity.

Ensure that you take advantage of any new features on a social media platform since the algorithm will focus more on these new features. Doing that as soon as a new feature is introduced allows your brand to grow organically. The content an influencer creates for your brand does not have to be limited to a marketing ad. The goal is to provide value to your customers and grow your brand, so ensure you have a good strategy in mind before approaching an influencer.

Mobile Ecommerce

2021 will see mobile e-commerce taking the lead. Most people tend to shop from their phones, so you need to ensure that your website is optimized for mobile devices. The user experience is essential when it comes to e-commerce. How easy it is to navigate your website across different devices will determine if a customer proceeds to purchase a product or service from your e-commerce store. Therefore, ensure that your websites' user experience is excellent across different devices.

Efficient Checkouts

Having an efficient check-out system is more likely to help your business acquire more conversions. You need to ensure that your website's check-out process is not complicated, there are multiple payment methods, and your website can be trusted. If your website redirects customers to several pages for them to check out, or requires them to create an account and asks for a lot of information, customers are likely to abandon their cart. Therefore, ensure that your check-out process is as simple as clicking a single button.

Green Consumerism

Most customers are looking to purchase products produced in an eco-friendly manner, which preserves the environment. So, for your brand to stay competitive and relevant, you will need to adapt. Brands that advocate for sustainability are gaining more traction. Therefore, e-commerce brands that are more likely to dominate the market in 2021, and the coming years are ones that make environment-friendly practices a priority. You could start by employing eco-friendly packaging and gradually introducing eco-friendly products, or products that support sustainability.

If you plan to start a business or have an existing business, consider having it online since e-commerce will help you reach a more extensive clientele base. There are various trends that you need to watch out for if you have an e-commerce business. Ensure that you are always up to date and apply the trends that best suit your brand and your target audience.