Back in the days
where the term SEO was just circumventing the web, the tools weren’t
a necessity at all. However, as the search engines got more
sophisticated the need for SEO tools grew predominantly. It’s a
fact that a batman is only as strong as its fancy armour. These tools
are what makes an SEO powerful.
Now the tools can’t
and will never replace the analytical and decision making brain of a
human. But it does make the work easier and time effective. So here,
we go through 10 best tools that every SEO and online marketer must
use today and in the future as well.
Google Keyword Planner
The parent product
of Google or the food earner you can say – Google Adwords is a tool
that every beginner to advanced SEOs should use. Now, we can’t drop
into the data analysis of its interface as Google does its best to
hide its data from the free user. You see it’s a tool made for
users who invest in Adwords. So, get out free users. However, this
tool has been used for a decade now, and still one of the go-to tools
for keyword research. Just type a phrase that you think your
customers will type in the search box to find your business. Then
this tool will take off the average search volume along with the
relevant keywords that you can use.
Pro Tip: You can use
column of the landing page in GKP to abduct your competitor’s
keywords. Just paste your competitors URL and it will show the
keywords that your competitors are ranking. It’s not too exact but
neither is any other tool, right?
SEO is a continuous
process. Well, I guess you might have heard this phrase over and over
again. But it’s absolutely true. Whether it’s about building
links or analysing your website for improvements, it’s a never
ending process. And Screaming Frog is a tool that helps you immensely
in this process. It’s a tool that crawls through your website and
finds the technical issues on your website. Is your website missing
ALT tags? Does your website pass 404 errors? All of these can be
rectified with Screaming Frog.
If someone ever asks
me what’s the tool you can’t live without. My answer will always
be Ahrefs. It’s that great, plain simple. As an SEO, inbound links
are everything. You can’t rank without them. And what better place
to hook up links than the competitor’s site themselves. It has one
of the best link database ways better than Moz and packs a punch with
its advanced features. It offers a lot rather than just hacking
Just like Ahrefs,
this is another reverse engineering tool that shoots competitors
keywords. If you feel exhausted on the targeted keywords, jump to
SEMrush for answers. Just use your competitors URL and let it find
the keywords that your competitor is ranking for. This tool helps a
PPC user to analyse the competitor’s ads more systematically by
using PPC data in visualization form.
Pro Tip: If you are
an SEO, you can shoot for low hanging fruit by attacking the keywords
that forums are ranking on. Just use it on SEMrush and start ranking.
Keyword Revealer is the secondary tool I use after Google Keyword Planner. This awesome tool is also referred as an alternative to Long Tail Pro for the keyword research. If you are into niche building or even finding untapped keywords, Keyword Revealer is the tool you must have in your arsenal. It has 3 sections that include Keyword Research, Brainstorming, and Rank Checking. The first one is what caught my eye. This will caters the user to find the low competitive keywords that could be impossible with GKP.
Website speed is one of the most dominant reasons why your users don’t convert like they should. Let’s take a practical example: would you like to wait to buy a product that is available at the same rate in a different store? It’s an obvious no. So you should always have an optimum site speed.
Although many prefer
Google page speed insights, I stand by GTMetrix for my website speed
solutions. The data overview of improvements and recommendations make
it ever so great tool. It offers detailed information on how to
understand a tough technical word. This is a complete time saver and
a brilliant tool for developers as well as SEOs.
business lies with a foundation of analysing thousands of the
potential key metrics. You can’t run a business on a sheer basis of
luck. You need to have the ability to make analysis and take
decisions when necessary. This is where Google’s own baby –
Google Analytics comes into play. It’s a free tool that gives
proper data of your audience group, landing pages as well as
conversions that will help you decide the focus point.
Check My Links
Have you ever heard about broken link building method? This tool was made popular by content marketers that strived toward building links via this methodology. With this tool, you can scan through a web page and find dead pages. Roll think chrome extension in a resource page and see how it works.
Console (previously known as Webmaster tools) is the bridge that
connects webmaster with Google itself. The console itself is divided
into 6 sections and offers in-depth details of your website. Simply
take – the information here is what Google sees and takes from your
site. Issues related to Crawlability, Indexibility and Security can
be easily sorted with this tool at your disposal.
I guess everyone
won’t admit this but people love black hat stuff. The concept of
using PBN is still relevant in 2017. Many underground SEOs
continuously use this beast to rank their site. Till 2016, building
PBN was a breeze. But now Google has an announced-any site build on
expired domain should have the same content that it had before.
Well, if you didn’t
have Wayback machine, your task would have been impossible. But with
this tool, you can easily tell and implement the old content of any
site. Doesn’t it make your life a little too easy?
Here is the deal:
Tools should never be the first option. You should invest more of
your analytical power to harness your SEO projects. But the tools do
help bring additional value to the table. The above 10 tools are the
best of the lot and should help you achieve the best SEO results.
Amin Ghale is Sydney
WordPress Developer and business consultant for Small
Biz Web Design. He believes in the notion that a successful
business is created from the bricks of hits and trials. He loves to
write on topics related to Entrepreneurship, Web Design, and Online